THE WATER COOLER
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If Super Bowl Sunday is for big business - what can small business owners learn from their these large advertisers? Marketing STRATEGY!
Super Bowl Sunday is the day that some wait for all year long! It’s not a holiday…but in some households it certainly is treated like one. It’s not just about football…right? It’s about the commercials, the parties, the food and friends.
Kroger’s research tells us that Super Bowl Sunday is the second largest food consumption day behind Thanksgiving!
And what about the pressure for the advertisers that purchase air time during the Super Bowl. Businesses have skyrocketed from their Super Bowl commercials…and some have been criticized so heavily that they have lost business.
Here’s a comparison for you at just how costly a Super Bowl commercial commitment has become…a Super Bowl commercial can cost in excess of $160,000 a second to produce…compare that to the making of Star Wars: The Force Awakens which cost only $25,000 a second to produce.
But the commercial is not the only part of the Super Bowl advertising that you should be paying attention to as a business owner. What you should be paying close attention to is the work that goes into the pre and post commercial spot. Learn from the marketing and advertising strategy that is used.
The social media teasers on Facebook, Twitter, Instagram, and YouTube are the precursor to the expensive Super Bowl commercials. Every business who purchased air time during the Super Bowl has to take advantage of the pre and post time that their commercial will bring them.
As a small business owner…think of the Super Bowl as your launch. Think about the pre-launch work you do to get people excited about your new product, service or product. Then there is the work that goes into the actual launch and maintaining your momentum post launch as well.
As a small business owner – how can you use some of the marketing and advertising ideas that big businesses use during Super Bowl Month? Think outside the box about how you can re-purpose their ideas to fit within your small business strategy.
Enjoy your Super Bowl Sunday!