The CoCreativ Story
The truth is we never set out to build CoCreativ, we just kind of stumbled upon it.
In 2010, we had a consulting company called Brainstorm Weekly LLC in Tampa, a creative "think-tank" that helped corporate clients discover new revenue streams within their existing business models. As a startup, we were "virtual" with little cash to rent office space so we needed alternative workspace. We primarily worked out of Starbucks and Panera but that got old real quick because they weren't designed to be workspaces (noisy, impractical and unprofessional). We told ourselves there had to be a better workspace solution for businesses our size.
Our search revealed that most other cafes and coffee shops were basically "carbon copies" of Starbucks and Panera. Executive suites were too expensive, too stuffy, and too "corporate" for our taste. And coworking only existed on the west coast or in big cities. The result: we had no place else to go.
So back to Starbucks and Panera we went with out tail between our legs. But opportunity struck when we noticed many other professionals there also attempting to conduct business activities such as working on laptops, making sales calls, and meeting with clients. Could it be they were as frustrated with their working conditions as we were? So we started asking them why they worked there and their responses unanimously echoed our own ----- they had no place else to go.
We started thinking: what if there was a workspace that had a casual atmosphere like Starbucks but had really comfortable furniture for working long hours, a variety
of great-tasting and nutritious food and drinks, meeting space for private conversations and was reasonably priced? Yeah, we'd want to work there! Well as we mentioned it to others, their passionate, enthusiastic responses emboldened us: "Wow, that sounds awesome!! Where is it going to be located? When are you guys opening? How much will it cost? I want to join!!" We knew we were on to something. At that moment, the idea for CoCreativ was born.
Three years of research later, we think we have a pretty solid understanding of our customer's needs and wants and how to deliver it to them. Heck, we're part of the target market for CoCreativ: we designed it for us! It's a place we we want to work and we think you will too. Try us for 3 days with absolutely no cost or obligation!
Our search revealed that most other cafes and coffee shops were basically "carbon copies" of Starbucks and Panera. Executive suites were too expensive, too stuffy, and too "corporate" for our taste. And coworking only existed on the west coast or in big cities. The result: we had no place else to go.
So back to Starbucks and Panera we went with out tail between our legs. But opportunity struck when we noticed many other professionals there also attempting to conduct business activities such as working on laptops, making sales calls, and meeting with clients. Could it be they were as frustrated with their working conditions as we were? So we started asking them why they worked there and their responses unanimously echoed our own ----- they had no place else to go.
We started thinking: what if there was a workspace that had a casual atmosphere like Starbucks but had really comfortable furniture for working long hours, a variety
of great-tasting and nutritious food and drinks, meeting space for private conversations and was reasonably priced? Yeah, we'd want to work there! Well as we mentioned it to others, their passionate, enthusiastic responses emboldened us: "Wow, that sounds awesome!! Where is it going to be located? When are you guys opening? How much will it cost? I want to join!!" We knew we were on to something. At that moment, the idea for CoCreativ was born.
Three years of research later, we think we have a pretty solid understanding of our customer's needs and wants and how to deliver it to them. Heck, we're part of the target market for CoCreativ: we designed it for us! It's a place we we want to work and we think you will too. Try us for 3 days with absolutely no cost or obligation!
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Our Values::
(1) Everything is possible. (2) Treat people first-class. (3) Stay lean by "bootstrapping". (4) Never stop improving. (5) Execute with everything you got. |
(6) Keep your core strengths shining. (7) Welcome diverse viewpoints. (8) Add value before revenue. (9) Never settle for mediocrity. (10) Quiet confidence is sexy. |
